AGUS NIUS ARIANSYAH, NIM. 212019053 (2023) PENGARUH TEMPAT, PROMOSI DAN BUKTI FISIK TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA GUA PUTRI DI KABUPATEN OGAN KOMERING ULU. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALEMBANG.

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Abstract

Agus Nius Ariansyah / 212019053 / The influence of place, promotion and physical evidence on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency / Marketing management. The formulation of the problem in this study is 1) Is there an influence of place, promotion and physical evidence on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency 2) Is there any influence of place on the decision to visit tourists to Gua Putri in Ogan Komering Ulu Regency 3) Is there any influence of promotion on the decision to visit tourists to Gua Putri tourist attraction in Ogan Komering Ulu Regency 4) Is there any influence of physical evidence on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency. The objectives of this study are 1) To determine the influence of place, promotion and physical evidence on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency 2) To determine the influence of the place on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency 3) To find out the influence of promotion on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency 4) To determine the effect of physical evidence on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency. This study included Associative research. Four variables were used: Venue, Promotion, Physical Evidence and Decision to Visit. The population of this study is people who have been to the petri cave. Samples were determined by 100 people who were taken by purposive sampling. The data used is primary data, while the data collection technique is a questionnaire. The analysis technique used is Multiple Linear Regression. The results of the analysis show 1) There is a significant influence of place, promotion and physical evidence variables on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency This result is evidenced by the results of the F test count 48.836 > F table 2.669 and significant 0.00 < 0.10 2) There is a significant influence of place variables on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency This result is evidenced by the results of the t-test count of 3.320 > t table 1.661 and sig of 0.001 < 0.10 3) There is a significant influence of promotion variables on the decision to visit tourists to the Gua Putri tourist attraction in Ogan Komering Ulu Regency.This result is evidenced by the results of the t test count of 2.038 > t table 1.661 and significant 0.044 < 0.10 4) There is a significant influence of physical evidence variables on the decision to visit tourists to the Putri Cave tourist attraction in Ogan Komering Ulu Regency This result is evidenced by the results of the t-count test of 4,380 > t table 1,661 and significant of 0,000 < 0.10. Keywords: Visiting decision, place, Promotion and Physical Evidence

Item Type:	Thesis (Skripsi)
Additional Information:	1.Dr.Sri Rahayu,S.E,M.M 2.Fitantina, S.E,.M,Si
Uncontrolled Keywords:	Visiting decision, place, Promotion and Physical Evidence
Subjects:	Manajemen > promosi penjualan
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi (S1)
Depositing User:	mahasiswa Fakultas Ekonomi & Bisnis
Date Deposited:	09 Sep 2023 02:38
Last Modified:	09 Sep 2023 02:38
URI:	http://repository.um-palembang.ac.id/id/eprint/26434

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