PRAYOGA WIRANATA, NIM. 212015183 (2019) PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KECAMATAN SAKO PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

This research was formulated whether or not there was a significant Influence Of Product, Price, And Promotion simultaneously or partially Toward The Decision Of Purchasing Honda Motorcycles In Sako Palembang District. This research was aimed at determining the Influence Of Product, Price, And Promotion simultaneously or partially Toward consumer purchasing decisions for Honda Motorcycles In the Palembang district of Palembang. The type of this research was an associative research because it wa in line with one variable to another, such as product, price, and promotion variables. The variables used were Product(X1), Price(X2), Promotion (X3), Purchasing Decisions (Y). The sample in this studywere 100 respondents got from purposive sampling technique. The data used in this study was primary data through the questionnaire. The analysis technique used through multiple linear regression. The results showed that the results of multiple linear regression calculations obtained Y=0.171+1.252 X1+0.820 X2+1.909 X3. Simultaneously (Test F) which mean that there was a significant Influence Of Product, Prices, And Promotions Toward Honda Motorcycles Purchase Decisions In Sako Palembang District. Partially (t test) the variable Of Product, Prices, And Promotions Influenced the Purchase Decisions of a Honda Motorcycles In the District of Sako Palembang. Keywords: Product, price, promotion, purchase decision.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing, 1. Hj. Maftuhah Nurrahmi, S.E., M.Si 2. Yudha Mahrom Darma Saputra, S.E., M.Si
Uncontrolled Keywords:	Product, price, promotion, purchase decision.
Subjects:	Manajemen > manajemen penjualan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Fakultas Ekonomi dan Bisnis
Date Deposited:	08 Oct 2019 04:39
Last Modified:	08 Oct 2019 04:39
URI:	http://repository.um-palembang.ac.id/id/eprint/5659

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