Risi Kharisma, NIM.212019149 (2023) PENGARUH HARGA DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN IMPOR BEKAS DI KECAMATAN SEBERANG ULU 1 KOTA PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

ABSTRAK Risi Kharisma/ 212019149/ 2023/ Pengaruh Harga dan Distribusi terhadap Keputusan Pembelian Pakaian Impor Bekas di Kecamatan Seberang Ulu 1 Kota Palembang Penelitian ini bertujuan untuk mengetahui pengaruh harga dan distribusi terhadap keputusan pembelian pakaian impor bekas di Kecamatan Seberang Ulu 1 Kota Palembang. Sampel yang digunakan adalah 100 orang responden yang dengan teknik purposive sampling. Data yang digunakan adalah data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil analisis membuktikan (1) ada pengaruh signifikan harga dan distribusi terhadap keputusan pembelian pakaian impor bekas di Kecamatan Seberang Ulu 1 Kota Palembang,(2) ada pengaruh signifikanhargaterhadap keputusan pembelian pakaian impor bekas di Kecamatan Seberang Ulu 1 Kota Palembang, dan(3) ada pengaruh signifikan distribusi terhadap keputusan pembelian pakaian impor bekas di Kecamatan Seberang Ulu 1 Kota Palembang. Nilai koefisien determinasi, memperlihatkan bahwa harga dan distribusimampu memberikan sumbangan terhadap perubahan keputusan pembelian pakaian impor bekas di Kecamatan Seberang Ulu 1 Kota Palembang, dengan besarnya sumbangan yang disebabkannya sebesar 84,5%. Kata Kunci : Harga, Distribusi, Keputusan Pembelian ABSTRACT Risi Kharisma/ 212019149/ 2023/ The Influence of Price and Distribution on the Purchase Decision of Imported Used Clothing in Seberang Ulu 1 District, Palembang City This study aims to determine the effect of price and distribution on purchasing decisions of imported used clothing in Seberang Ulu 1 District, Palembang City. The sample used was 100 respondents using purposive sampling technique. The data used is primary data, with a questionnaire data collection method. The analysis technique used is multiple linear regression. The results of the analysis prove (1) there is a significant effect of price and distribution on the purchase decision of used imported clothing in Seberang Ulu 1 District, Palembang City, (2) there is a significant effect of price on the purchase decision of imported used clothing in Seberang Ulu 1 District, Palembang City, and (3 ) there is a significant effect of distribution on the decision to purchase used imported clothing in Seberang Ulu 1 District, Palembang City. The value of the coefficient of determination shows that price and distribution are able to contribute to changes in purchasing decisions for imported used clothing in Seberang Ulu 1 District, Palembang City, with a contribution of 84.5%. Keywords: Price, Distribution, Purchase Decision

Item Type:	Thesis (Skripsi)
Additional Information:	1. Dr. Trisniarty Adjeng Moelyati.,S.E.,M.M 2. Mardiana Puspasari.,S.E.,M.Si
Uncontrolled Keywords:	Harga, distribusi, dan keputusan pembelian
Subjects:	Ekonomi dan Bisnis Ekonomi dan Bisnis > Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	mahasiswa Fakultas Ekonomi & Bisnis
Date Deposited:	05 May 2023 01:58
Last Modified:	05 May 2023 01:58
URI:	http://repository.um-palembang.ac.id/id/eprint/24604

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