DIANSA IHZA MAHENDRA, NIM. 212018233 (2022) PENGARUH PROMOSI DAN PERSEPSI LEMBAGA AMIL ZAKAT LAZISMU KOTA PALEMBANG TERHADAP KEPUTUSAN MUZAKKI. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Dian Ihza Mahendra /212018233/2022/The Influence of Promotion and Perception of Amil Zakat Lazismu Palembang City Towards Muzakki's Decision The formulation of the problem in this study is 1) Is there an effect of Promotion, and Perception of the Amil Zakat Lazismu Institution of Palembang City on the Decision of Muzakki 2) Is there an effect of Promotion of the Amil Zakat Lazismu Institution of Palembang City on the Decision of Muzakki 3) Is there an influence of the perception of the Amil Zakat Lazismu Institution of Palembang City on the decision Muzakki. The purposes of this study are 1) To determine the effect of Promotion and Perception of the Amil Zakat Lazismu Institution of Palembang City on the Decision of Muzakki 2) To determine the Effect of Promotion of the Amil Zakat Lazismu Institution of Palembang City on the Decision of Muzakki 3) To determine the effect of the perception of the Amil Zakat Lazismu Institution of Palembang City Against Muzakki's decision. This type of research is associative. This study has an infinite population. The sample used was 68 respondents with the sampling technique using non-probability sampling by incidental sampling. The data used in this study is primary data. The data collection method used is Multiple Linear Regression. The results showed that 1) There was a significant effect of promotion and perception of the Amil Zakat Lazismu Institution of Palembang City on the decision of Muzakki 2) There was a significant influence of the promotion of the Amil Zakat Lazismu Institution of Palembang City on the decision of Muzakki 3) There was an influence of the perception of the Amil Zakat Lazismu Institute of Palembang City on Muzakki's decision. . Keywords: Promotion, Perception and Decision of Muzakki Dian Ihza Mahendra /212018233/2022/Pengaruh Promosi dan Persepsi Amil Zakat Lazismu Kota Palembang Tehadap Keputusan Muzakki Rumusan masalah dalam penelitian ini adalah 1) Adakah pengaruh Promosi, dan Persepsi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki 2) Adakah Pengaruh Promosi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki 3) Adakah pengaruh persepsi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki. Adapun tujuan penelitian ini adalah 1) Untuk mengetahui pengaruh Promosi, dan Persepsi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki 2) Untuk Mengetahui Pengaruh Promosi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki 3) Untuk Mengetahui pengaruh persepsi Lembaga Amil Zakat Lazismu Kota Palembang Terhadap Keputusan Muzakki.. Jenis penelitian ini bersifat Asosiatif. Penelitian ini memiliki populasi infinite. Sampel yang digunakan sebanyak 68 responden dengan Teknik pengambilan sampel menggunakan nonprobability sampling dengan cara isidental sampling. Data yang digunakan dalam penelitian ini yaitu data primer. Metode pengumpulan data yang digunakan adalah Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa 1) Ada pengaruh signifikan promosi dan persepsi Lembaga Amil Zakat Lazismu Kota Palembang terhadap keputusan Muzakki 2) Ada pengaruh signifikan promosi Lembaga Amil Zakat Lazismu Kota Palembang terhadap keputusan Muzakki 3) Ada pengaruh persepsi Lembaga Amil Zakat Lazismu Kota Palembang terhadap keputusan Muzakki. Kata Kunci: Promosi, Persepsi dan Keputusan Muzakki.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing : 1. Dr.Maftuhah Nurrahmi, S.E., M.Si 2. Gumar Herudiansyah, S.E., M.M
Uncontrolled Keywords:	Kata Kunci: Promosi, Persepsi dan Keputusan Muzakki.
Subjects:	Ekonomi dan Bisnis Ekonomi dan Bisnis > Bisnis Ekonomi dan Bisnis > Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	28 Sep 2022 00:44
Last Modified:	28 Sep 2022 00:44
URI:	http://repository.um-palembang.ac.id/id/eprint/22753

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