MERISTA ERYUDA, NIM. 212018321 (2022) PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE BUKALAPAK. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Merista Eryuda/212018321/2022/ The Influence Of Product, Prices And Promotouns On Purchasing Decisions At Online Shop Bulapak In South Prabumulih District The formulation of the problem in this study is whether is an effect of product, price. And promotion on purchasing decisions at Online shop bulapak in south prabumulih district. The purpose of thus study wa to determine the effect of product , prices, and prmotions on purchasing decisions at Online shop bulapak in south prabumulih district. This research indudes assosiative research the variables used are product ,price, and promotion and purchase decision. The sample in this study was 100 respondents, with purposive sampling the data used was multiple linier regression analysis which obtained Y = 5,010+0,337X1+0,615X2+-0,320X3 simultaneously (Test F) there is a significant effectof product, price, and promotion on purchasing decisions Online shop Bukalapak in south prabumulih district partially (test t) there is signifikan effect of product, price, and promotion on purchasing decisions Online shop Bukalapak in south prabumulih district partially Keywords : The Influence of Product, Prices and Promotouns on Purchasing Decisions

Item Type:	Thesis (Skripsi)
Additional Information:	PEMBIMBING 1 YUDHA MAHROM, SE., M.Si PEMBIMBING 2 GUMAR HERUDIANSYAH, S.E.,M.M
Uncontrolled Keywords:	The Influence of Product, Prices and Promotouns on Purchasing Decisions
Subjects:	Ekonomi dan Bisnis
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	09 Apr 2022 03:40
Last Modified:	09 Apr 2022 03:40
URI:	http://repository.um-palembang.ac.id/id/eprint/20203

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