Erik Wibowo, NIM. 212015315 (2020) pengaruh harga kualitas pelayanan dan promosi terhadap keputusan konsumen memilih transportasi grab bike di kota palembang. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALEMBANG.

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Abstract

The influence of the price of the quality of services and promotion against the decision consumers select transportation grab bike in the city Palembang. The formulation of a problem in this study is there is the influence of the price of the quality of services and promotion in with the same against the decision consumers select transportation grab bike in the city Palembang. The formulation of a problem in this study is there is the influence of the price of the quality of services and promotion in with the parcial the decision consumers select transportation grab bike in the city Palembang. The population in this study is 50 people with the magnitude of the samples used number 33 respondents. Teknik a sampel of using proportionate stratifiec random sampling. Used data is the primary data. The data collection through kuisioner. Analysis used data is kualitatif and quantitative analysis. Teknick the use of regressing linear berganda. the coefficient determinasi test result showed variable the price and of thr quality of services and promotion able to contribute to the decision consumers.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing, 1. DR.Sri Rahayu, S.E..,M.M 2. Yudha Mahrom DS,S.E.,M.SI
Uncontrolled Keywords:	harga kualitas pelayanan promosi dan keputusan konsumen
Subjects:	Ekonomi dan Bisnis > Manajemen Manajemen > manajemen penjualan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa feb
Date Deposited:	19 Mar 2020 03:06
Last Modified:	19 Mar 2020 03:06
URI:	http://repository.um-palembang.ac.id/id/eprint/7255

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