AYU PATMA SARI, NIM. 412021073 (2025) Penggunan media sosial sebagai media komunikasi dalam kegiatan penyuluhan pertanian di desa nusakarta kecamatan air sugihan kabupaten ogan komering ilir. Skripsi thesis, Universitas muhammadiyah palembang.

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Abstract

This research aims to find out how the use of social media, impacts and obstacles in the use of social media as a communication medium for agricultural extension. This research was carried out in Nusakarta Village, Air Sugihan District, Ogan Komering Ilir Regency in February 2025 – March 2025. The research method used is phenomenology. The sample extraction method used in this study is Non-probability sampling with purposive sampling technique where the informants in this study are 1 agricultural extension worker and 5 farmer group leaders. The data collection methods used in this study are in-depth interviews, observations, and documentation. The data processing methods used (data collection, data condensation, data presentation, and conclusion drawn) and data analysis used are descriptive-qualitative analysis. Theresults of the study show that the use of social media as a communication medium in agricultural extension activities has been used to provide materials, delivery of agricultural extension programs, and as a medium of information and discussion, the most frequently used social media is the Whatsapp application. The impact of the use of Whatsapp social media as a communication medium in agricultural extension activities has a positive impact, namely the information conveyed can be sent and received more easily and quickly and can be accessed anytime, and wherever it is, helping farmers find wider information and 1solutions, increasing the knowledge, abilities and skills of farmers in agriculture and also in accessing social media. The negative impact is that dependence on using social media can reduce farmers' interest when attending meetings in person on agricultural extension activities. Obstacles to the use of Whatsapp social media as a communication medium in agricultural extension activities are limited knowledge, experience, and low education, economic limitations to buy internet resources. Loss of internet signal network during times of uncertain weather.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing : 1. Ir. Rafeah Abubakar M.Si 2. Sisvaberti Afriyatna S.P M.Si
Uncontrolled Keywords:	Media sosial, medi komunikasi, penyuluhan pertanian
Subjects:	Agribisnis > Penyuluhan Pertanian
Divisions:	Fakultas Pertanian > Agribisnis (S1)
Depositing User:	Mahasiswa Fakultas Pertanian
Date Deposited:	25 Sep 2025 04:50
Last Modified:	25 Sep 2025 04:50
URI:	http://repository.um-palembang.ac.id/id/eprint/33617

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