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PENGARUH KUALITAS PELAYANAN MASKAPAI PENERBANGAN LION AIR TERHADAP KEPUASAN PELANGGAN DI KECAMATAN SAKO KOTA PALEMBANG

Muhammad Alhafidh, 212021237 (2025) PENGARUH KUALITAS PELAYANAN MASKAPAI PENERBANGAN LION AIR TERHADAP KEPUASAN PELANGGAN DI KECAMATAN SAKO KOTA PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Penelitian ini untuk mengetahui kualitas pelayanan (Tangible, empathy, reliability, responsiveness, dan assurance) terhadap kepuasan pelanggan maskapai penerbangan Lion Air di Kecamatan Sako Kota Palembang. Jenis penelitian ini menggunakan asosiatif. Tempat penelitian dilakukan di Kecamatan Sako Kota Palembang sebanyak 100 sampel. Data yang digunakan Data Primer. Metode pengumpulan data digunakan dalam penelitian ini adalah Regresi Linear Berganda, Uji F, Uji t dan koefisien determinasi. Hasil Penelitian menunjukan bahwa kualitas pelayanan (Tangible, emphaty, reliability, responsiveness, dan assurance) mempunyai pengaruh positif dan signifikan terhadap kepuasan Pelanggan maskapai penerbangan Lion Air di Kecamatan Sako Kota Palembang.

Item Type: Thesis (Skripsi)
Additional Information: 1. Dr. Maftuhah Nurrahmi, S.E, M.Si 2. Gumar Herudiansyah, S.E, M.M
Uncontrolled Keywords: Tangible, Emphaty, Reliability, Responsiveness, Assurance
Subjects: Ekonomi dan Bisnis
Ekonomi dan Bisnis > Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User: mahasiswa Fakultas Ekonomi & Bisnis
Date Deposited: 09 May 2025 03:36
Last Modified: 09 May 2025 03:36
URI: http://repository.um-palembang.ac.id/id/eprint/30440

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