RISKA SEPTIANI, NIM. 412019032 (2023) Studi aktivitas Kelompok Usaha Bersama (KUBE) Selatan indah dalam pemasaran kopi di Desa Gunung Tiga Kecamatan Muaradua Kabupaten OKU Selatan. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

This research was conducted to find out the benefits of the Selatan Indah Joint Business Group (KUBE) for coffee farmers in Gunung Tiga Village, Muaradua District, South OKU Regency, to find out the activities of the Selatan Indah Joint Business Group (KUBE) in marketing coffee, this research was carried out in Gunung Tiga Village. Muaradua District, South OKU Regency, from January 2023 to March 2023, the method used was a survey with a qualitative approach. The sampling method used was purposive sampling, where in this study there were 15 farmers in Gunung Tiga Village, Muaradua District, South OKU Regency as samples. The data collection method used in this study was observation and direct interviews with respondents using a tool in the form of a list of questions that had been prepared beforehand. The data processing method used is descriptive analysis with a qualitative approach, the results of the study show that the benefits of the South Indah Joint Business Group (KUBE) for coffee farmers are getting increased income as members, so the Selatan Indah Join Business Group (KUBE) is feasible to run. The activity of the Selatan Indah Join Business Group (KUBE) in marketing coffee in Gunung Tiga Village, Muaradua District, South OKU Regency is by selling coffee at the Muara Dua OKU Selatan souvenir center. Ey word : coffee management and coffee marketing, marketing activities

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing 1 : Harniatun iswarini Sp,M.si 2 : Muhammad Sidik Sp,M.Si
Uncontrolled Keywords:	Ey word : coffee management and coffee marketing, marketing activities
Subjects:	Agribisnis > Produksi pertanian Agribisnis > pemasaran pertanian Agribisnis > tanaman ladang dan perkebunan
Divisions:	Fakultas Pertanian > Agribisnis (S1)
Depositing User:	Mahasiswa Fakultas Pertanian
Date Deposited:	10 May 2023 06:47
Last Modified:	10 May 2023 06:47
URI:	http://repository.um-palembang.ac.id/id/eprint/24967

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