SHENTIA RENITA, NIM 212019363 (2023) PENGARUH BAURAN PROMOSI TERHADAP MINAT PELANGGAN LISTRIK PINTAR PRABAYAR PT. PLN (PERSERO) UP3 LAHAT ULP PENDOPO DI KECAMATAN TALANG UBI. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Shentia Renita/212019363/2023/Pengaruh Bauran Promosi Terhadap Minat Pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo Di Kecamatan Talang Ubi/Manajemen Pemasaran. Rumusan masalah penelitian ini adalah ada pengaruh bauran promosi terhadap minat pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo di Kecamatan Talang Ubi? Penelitian ini termasuk penelitian asosiatif. Sampel penelitian sebanyak 68 orang dengan teknik purposive sampling. Metode pengumpulan data dalam penelitian ini adalah kuesioner (angket). Teknik analisis data yang digunakan adalah regresi linear berganda dengan hipotesis uji F, uji t, dan koefisien determinasi. Hasil analisis penelitian bahwa: 1) ada pengaruh bauran promosi terhadap minat pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo di Kecamatan Talang Ubi, 2) ada pengaruh periklanan (advertising) terhadap minat pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo di Kecamatan Talang Ubi, 3) ada pengaruh penjualan perseorangan (personal selling) terhadap minat pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo di Kecamatan Talang Ubi, 4) ada pengaruh pemasaran langsung (direct marketing) terhadap minat pelanggan Listrik Pintar Prabayar PT. PLN (Persero) UP3 Lahat ULP Pendopo di Kecamatan Talang Ubi. Kata kunci: bauran promosi, minat pelanggan Shentia Renita/212019363/2023/The Influence of the Promotional Mix on the Interests of Prepaid Smart Electricity Customers of PT. PLN (Persero) UP3 Lahat ULP Hall in Talang Ubi District/Marketing Management. The formulation of the research problem is that there is an influence of the promotion mix on the interest of PT. Prepaid Smart Electricity customers. PLN (Persero) UP3 Lahat ULP Hall in Talang Ubi District? This research includes associative research. The research sample was 68 people with purposive sampling technique. The data collection method in this study is a questionnaire (questionnaire). The data analysis technique used is multiple linear regression with the F test hypothesis, t test, and the coefficient of determination. The results of the research analysis show that: 1) there is an influence of the promotion mix on the interest of PT. Prepaid Smart Electricity customers. PLN (Persero) UP3 Lahat ULP Pendopo in Talang Ubi District, 2) there is an influence of advertising (advertising) on the interest of PT. Prepaid Smart Electricity customers. PLN (Persero) UP3 Lahat ULP Pendopo in Talang Ubi District, 3) there is an effect of personal selling on the interest of PT. Prepaid Smart Electricity customers. PLN (Persero) UP3 Lahat ULP Pendopo in Talang Ubi District, 4) there is a direct marketing influence on the interest of PT. Prepaid Smart Electricity customers. PLN (Persero) UP3 Lahat ULP Hall in Talang Ubi District. Keywords: promotional mix, customer interest

Item Type:	Thesis (Skripsi)
Additional Information:	1. Dr. Sri Rahayu, S.E., M.M 2. Nadia Afrilliana, S.E., M.Si
Uncontrolled Keywords:	bauran promosi, minat pelanggan
Subjects:	Ekonomi dan Bisnis > Manajemen Manajemen > manajemen penjualan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	mahasiswa Fakultas Ekonomi & Bisnis
Date Deposited:	05 May 2023 01:56
Last Modified:	05 May 2023 01:56
URI:	http://repository.um-palembang.ac.id/id/eprint/24613

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