Rahayu, Sri and Safitri, Ervita and Nilawati, Arniza (2016) THE DIFFERENCE INMICE TOURIST SATISFACTION IN BALI AND JAKARTA. International Reserach Conference on Management 2016, 1 (1). pp. 1-14. ISSN 2503 3131
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Abstract
Due to the economic potential magnitude of tourism industry, the industry should be given more attention so that the industry can become foreign exchange and locally-generated revenue contributor. The demand for tourism continues to grow and this becomes an exciting opportunity. Manufacturers are increasingly convinced that the key to winning the competition lies in the ability to give satisfaction to the customers, in this case,tourist satisfaction.The increasing number of competitors in the tourism industry will make tourist object managers continue to improve their competitiveness. One type of tourismbeing paid attention by the government is the MICE tourism. There are 10 region shaving been designated asthe MICE tourist destinations and 3 potential regionsbeing prepared to be the MICE tourist destinations. Of the 10 regions designated as the MICE tourist regions, Bali and Jakarta have been considered as successful. This success madethe researchers interested in measuring the difference in the levels of satisfaction in the two regions, namely Jakarta and Bali. This study used probability sampling to get a sample of 200 respondents.The methods of analysis were descriptive analysis and verification analysis by using SPSS software version 16.0. Cartesian graphs were used to map the research indicators. The results of hypothesis testing showed that there was a significant difference in satisfaction in both tourist regions. Keywords: satisfaction, tourists
| Item Type: | Article |
|---|---|
| Subjects: | Ekonomi dan Bisnis > Manajemen |
| Divisions: | Fakultas Ekonomi > Manajemen (S1) |
| Depositing User: | SRI RAHAYU S.E., M.M., Dr |
| Date Deposited: | 14 Nov 2018 03:40 |
| Last Modified: | 14 Nov 2018 03:40 |
| URI: | http://repository.um-palembang.ac.id/id/eprint/2455 |
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