ROSA NITA, NIM. 212018273 (2022) HUBUNGAN ANTARA DASAR-DASAR SEGMENTASI DENGAN KEPUTUSAN MENJADI ASABAH PERBANKAN SYARI’AH DI KOTA PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

RosaNita/212018273/2022/TheRelationship between Segmentation Fundamentals and the Decision to Become a Sharia Banking Customer in Palembang City. The formulation of the problem 1). Is there a basic relationship between demographic segmentation (occupation) and the decision to become a customer of sharia banking in the city of Palembang, 2). Is there a basic relationship between demographic segmentation (education) and the decision to become a customer of sharia banking in the city of Palembang and 3). Is there a basic relationship between demographic (religious) segmentation and the decision to become a customer of sharia banking in the city of Palembang. This study aims to 1). to determine the basic relationship of segmentation (occupation) with the decision to become a customer of Islamic banking in the city of Palembang, 2). 3). To find out the basic relationship between segmentation (religion) and the decision to become a customer of sharia banking in Palembang. This type of research is associative. The variables used are segmentation and Purchase Decision (decision to become a customer). The sampling method used purposive sampling technique in order to obtain 150 respondents. The data required is primary data. The data collection technique used a questionnaire. Analyzed using chi-square analysis technique. The results showed 1). There is no relationship between demographic segmentation (occupation) with the decision to become a customer of Islamic banking in the city of Palembang (product choice) or with the decision to become a customer of Islamic banking in the city of Palembang (choice of time), 2). There is a relationship between demographic segmentation (education) and the decision to become a sharia banking customer in the city of Palembang (product choice) and there is no relationship (education) with the decision to become a sharia banking customer in the city of Palembang (choice of time), 3). There is a relationship between demographic (religious) segmentation and the decision to become a sharia banking customer in the city of Palembang (product choice) and there is no relationship between (religion) and the decision to become a sharia banking customer in the city of Palembang (choice of time) Keywords: Decision to become a customer, segmentation, length of time as a customer, occupation, education, and religion

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing 1. Dr.Diah Isnaini Asiati,S.E, M.M 2. Fitantina,S.E.,M.Si
Uncontrolled Keywords:	Keywords: Decision to become a customer, segmentation, length of time as a customer, occupation, education, and religion
Subjects:	Ekonomi dan Bisnis
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	14 Sep 2022 00:39
Last Modified:	14 Sep 2022 00:39
URI:	http://repository.um-palembang.ac.id/id/eprint/22156

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