AYU SYAKINAH, NIM. 412018096 (2022) EFISIENSI SALURAN PEMASARAN BUAH DUKU (Lansium domesticum)di DESA GUNUNG MEGANG KECAMATAN GUNUNG MEGANG KABUPATEN MUARA ENIM. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

This research was conducted to find out how the marketing efficiency received by duku fruit farmers and to find out how the marketing channels that occur in duku fruit. This research was conducted in Gunung Megang Village, Gunung Megang District, Muara Enim Regency from May 2022 to July 2022. The research method used was a survey with. . The sampling method used is the census. Where in this study there were 12 respondents who became the sample, the collection method used in this study was interviews by inviting resource persons to discuss, observing by observing, observing, and systematically recording the behavior of resource persons, and documentation. The data processing method used in this study is data analysis using editing, coding, and tabulating using qualitative descriptive analysis. The results showed that the marketing channel that markets duku fruit with a shorter marketing channel was marketing channel I. With a marketing margin of Rp. 1,000. marketing channel II margin of Rp. 3,000. while the margin of marketing channel III is Rp. 6,000. The efficiency value of Channel I has a marketing efficiency value of 12.5%, in marketing channel II, marketing efficiency is 11.1% and marketing channel III is 8.65%. Thus the marketing channels show that all marketing channels in the research area have been efficient. However, the marketing channel I is an efficient channel.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing : 1. Dr.Ir. Sutarmo Iskandar, M.S.,M.Si 2. Yulliah Peroza,S.P.,M.Si
Uncontrolled Keywords:	The Efficiency of Duku (Lansium domesticum) marketing channel in Gunung Megang Village, Gunung Megang District, Muara Enim Regency (supervised by SUTARMO ISKANDAR and YULLIAH PEROZA).
Subjects:	Agribisnis > pemasaran pertanian
Divisions:	Fakultas Pertanian > Agribisnis (S1)
Depositing User:	Mahasiswa Fakultas Pertanian
Date Deposited:	08 Sep 2022 03:10
Last Modified:	08 Sep 2022 03:10
URI:	http://repository.um-palembang.ac.id/id/eprint/21905

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