ADI MARWANTO, NIM. 412017100 (2022) Analisis Saluran Pemasaran Bokar dan Tranmisi Harga Pada Petani Karet di Desa Nusa Serasan Kecamatan Sungai Lilin Kabupaten Musi Banyuasin. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

This research was conducted to find out how the marketing channel of bokar in Nusa Serasan village, Sungai Lilin sub-district, Musi Banyuasin district and price transmission to rubber farmers in Nusa Serasan village, Sungai Lilin sub-district, Musi Banyuasin district. This research was conducted in Nusa Serasan Village, Sungai Lilin District, from November 2021 to January 2022. The research method used was a survey method. The sampling method used was simple random sampling, where in this study there were 30 rubber farmers as respondents. The method of data collection in this research is the method of observation, documentation and direct interviews with respondents with a tool in the form of a list of questions that have been prepared in advance and data obtained from the institutions involved in this research. The data processing methods used are editing, coding, tabulating, for data analysis using qualitative and quantitative analysis to answer bokar marketing channels while calculating the transmission of rubber prices is done by a simple regression formula. The results showed that the marketing channel in Nusa Serasan Village, Sungai Lilin Subdistrict, there were two channels, the first from the farmer to the tangkulak then the middleman would bring it to the Hok Tong Palembang factory with a lower water content, while the second marketing channel from the farmer collected the bokar to the auction and will be taken by the auction winner where most of the winning bidders are from direct factory suppliers and will then be taken to the Hok Tong Palembang factory. Meanwhile, the transmission regression coefficient value of 0.953 indicates that the price transmission elasticity value is less than one (b1<1). This shows that if there is a 1% price change at the factory level, it will result in a smaller price change of 0.953% at the farmer level, this also indicates that the price is still controlled by the collectors.

Item Type:	Thesis (Skripsi)
Additional Information:	PEMBIMBING: 1. SISVABERTI AFRIYATNA. S.P.,M.Si 2. INNIKE ABDILLAH FAHMI. S.P.,M.Si
Subjects:	Agribisnis > pemasaran pertanian Agribisnis > pertanian
Divisions:	Fakultas Pertanian > Agribisnis (S1)
Depositing User:	Mahasiswa Fakultas Pertanian
Date Deposited:	12 May 2022 06:59
Last Modified:	12 May 2022 06:59
URI:	http://repository.um-palembang.ac.id/id/eprint/20945

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