Desti Deliantika, 212018329 (2022) Pengaruh Produk, Harga,Distribusi dan Persepsi Terhadap Keputusan Pembelian Laptop Lenovo pada mahasiswa Universitas Muhammadiyah Palembang. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

ABSTRACT Desti Deliantika/212018329/2022/influence of product, price, distribution, and perception on purchasing decisions for Lenovo laptops at Muhammadiyah University students in Palembang/Marketing Management Laptops in this technological age are basically as important as smartphones, especially with the Covid-19 virus having to carry out activities such as studying and working from home or online systems. This causes laptops to have a very important role in helping work with the various functions it has, especially for students, lecturers, students, office workers, freelancers and others. The technique used to determine the effect of product, price, distribution and perception on purchasing decisions for Lenovo laptops at Muhammadiyah University of Palembang is to use multiple linear regression techniques. Which is multiple linear regression as one type of statistical analysis, there are many kinds, depending on the scale of the variable data. It is concluded that based on the simultaneous test results that the f_count value obtained is 40.137 greater than (3.16), this is also strengthened by the significant level value. of 0.000 or the significance obtained is smaller than a0.10, meaning that Ho is rejected and Ha is accepted. So it can be concluded that product, price, distribution and perception affect purchasing decisions for Lenovo laptops at the Muhammadiyah University of Palembang. So what management must do is pay more attention to product, price, distribution and perception Keywords: Product, Price, Distribution, Perception, Purchase Decisicion

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing 1 : Dr.Maftuhah Nurrahmi,SE.M.Si Pembimbing 2 : Mardiana Puspasari,SE.M.Si
Uncontrolled Keywords:	Produk,Harga,Distribusi,Persepsi,Keputusan Pembelian
Subjects:	Manajemen > manajemen perindustrian
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	25 Apr 2022 06:38
Last Modified:	25 Apr 2022 06:38
URI:	http://repository.um-palembang.ac.id/id/eprint/20773

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