ADINDA NURZAMI, NIM 212018328 (2022) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI DI KECAMATAN PAMPANGAN. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Adinda Nurzami / 212018328 / 2022 / The Effects of Marketing Mix on Purchasing Decision of Suzuki Motorcycles in Kecamatan Pampangan The formulation of the problem in this study was to find out whether was there any effect of marketing mix on purchasing decision of Suzuki motorcycles in Kecamatan Pampangan. This research was an associative. The objective of this study was to dermine the effect of marketing mix on purchasing decision through the Suzuki motorcycles in Kecamatan Pampangan, teh variabels used were product, price, promotion and distribution. The sample in this study was 100 respondents in Kecamatan Pampangan. The sampling technique was purposive sampling. The data used in this study were primary data. using a questionnaire . The data analysis technique used multiple Linear Regression Analysis obtained Y= X1+X2=X3+X4. Simultancously (F test) there was a signifikan effect of product, price, promotion and distribution on purchasing decisions there was asignificant effect marketing mix on purchasing desicions of Suzuki in Kecamatan Pampangan. Partially (t test) there was asignificant effect of marketing mix on purchasing decision of Suzuki in Kecamatan Pampangan. Keywords : Marketing Mix, Purchasing decision

Item Type:	Thesis (Skripsi)
Additional Information:	1. Dr. Trisniarty Adjeng Moelyati, S.E., M.M 2. Amidi, S.E., M.Si
Uncontrolled Keywords:	Keputusan pembelian, Bauran Pemasaran
Subjects:	Ekonomi dan Bisnis
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	07 Apr 2022 04:49
Last Modified:	07 Apr 2022 04:49
URI:	http://repository.um-palembang.ac.id/id/eprint/20185

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