Refsi Nurhusni Febriyanti, Nim : 212017420 (2021) PENGARUH MEREK, HARGA DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN VASELINE DI KECAMATAN PLAJU KOTA PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Abstract Refsi Nurhusni Febriyanti /212017420/ The Effects of Brand, Price and Distribution on Vaseline Purchasing Decisions in Plaju District, Palembang City. The formulation of the problem in this study was to find out whether anyeffects of brand, price and distribution on Vaseline purchasing decisions in Plaju District, Palembang City. This study aimed to determine the effect of brand, price and distribution on Vaseline purchasing decisions in Plaju District, Palembang City.This type of research was associative by using the variables of Brand, Price and Distribution on Purchasing Decisions. The population in this study were teenagers in Plaju District, Palembang City which was infinite and the sample was set at 100 people who were taken by purposive sampling technique. The data in this study were primary data and data collection techniques were through questionnaires. Furthermore, the data analysis technique used quantified qualitative analysis and multiple linear regression analysis.The results of this study indicated that Brand, Price and Distribution simultaneously and significantly gave an effect on Vaseline purchasing decisions. In the partial test, Brand and Distribution variables had a positive and significant effect on Vaseline purchasing decisions in Plaju District, Palembang City. While the price variable had no significant effect on Vaseline purchasing decisions in Plaju District, Palembang City. Keywords: Brand, Price, Distribution, Purchase Decision

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing : 1. Dr. Trisniarty Adjeng Moelyatie S.E., M.M 2. Dinarossi Utami S.E., M.Si
Uncontrolled Keywords:	Keywords: Brand, Price, Distribution, Purchase Decision
Subjects:	Ekonomi dan Bisnis > Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa feb
Date Deposited:	07 Sep 2021 03:48
Last Modified:	07 Sep 2021 03:48
URI:	http://repository.um-palembang.ac.id/id/eprint/17449

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