JIHANQATRUNNADA BENKLAH, NIM. 212016079 (2020) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN AIR DALAM KEMASAN CLEO PADA KELURAHAN SUNGAISELINCAH KECAMATAN KALIDONI PALEMBANG. Skripsi thesis, Universitas Muhammadiyah Palembang.

Preview	Text 212016079_BAB I_DAFTAR PUSTAKA.pdf Download (1MB) | Preview
	Text 212016079_ BAB II_SAMPAI_ BAB TERAKHIR.pdf Restricted to Repository staff only Download (727kB)

Abstract

The formulation of the problem in this study is whether there is an effect of the marketing mix on the decision to buy bottled water with the Cleo brand in Sungai Selincah Village, Kalidoni District, Palembang. The aim is to determine the effect of the marketing mix on the decision to purchase bottled water with the Cleo brand in Sungai Selincah Village, Kalidoni District, Palembang. This type of research used in this study is associative. The variables used are product, price, distribution, promotion. The population in this study was the people of Sungaiselincah Village, Kalidoni Subdistrict, Palembang who bought or consumed bottled water with the Cleo brand, amounting to 68 people and samples taken in this study were 68 respondents with purposive sampling technique. The analysis method used is qualitative which is then quantified. The data analysis technique used in this research is multiple linear regression analysis, F test, t test and the coefficient of determination. The test results using multiple regression analysis show that together there is a positive effect of the marketing mix on purchasing decisions. While partially the product, price, distribution and promotion are positive and significant towards purchasing decisions. Keywords: Jihan Qatrunnada Benklah / 212016079/2020 / The Effect of Marketing Mix on the Decision to Purchase Bottled Water in the Cleo Brand in SungaiSelincah Village, Kalidoni District, Palembang / Marketing Management The formulation of the problem in this study is whether there is an effect of the marketing mix on the decision to buy bottled water with the Cleo brand in Sungai Selincah Village, Kalidoni District, Palembang. The aim is to determine the effect of the marketing mix on the decision to purchase bottled water with the Cleo brand in Sungai Selincah Village, Kalidoni District, Palembang. This type of research used in this study is associative. The variables used are product, price, distribution, promotion. The population in this study was the people of Sungaiselincah Village, Kalidoni Subdistrict, Palembang who bought or consumed bottled water with the Cleo brand, amounting to 68 people and samples taken in this study were 68 respondents with purposive sampling technique. The analysis method used is qualitative which is then quantified. The data analysis technique used in this research is multiple linear regression analysis, F test, t test and the coefficient of determination. The test results using multiple regression analysis show that together there is a positive effect of the marketing mix on purchasing decisions. While partially the product, price, distribution and promotion are positive and significant towards purchasing decisions. Keywords: Product, Price, Distribution, Promotion, Purchase Decision.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing, 1. Hj. Belliwati, SE., M.M 2. Hj. Zuhriyah, SE., M.Si.
Uncontrolled Keywords:	Product, Price, Distribution, Promotion, Purchase Decision.
Subjects:	Ekonomi dan Bisnis Ekonomi dan Bisnis > Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa feb
Date Deposited:	07 Nov 2020 00:49
Last Modified:	07 Nov 2020 00:49
URI:	http://repository.um-palembang.ac.id/id/eprint/13484

Actions (login required)

View Item