Haji Rizki, 642022034 (2026) ANALISIS MODEL BISNIS SYARI’AH PADA USAHA KEMPLANG TUNU DI DESA PIPA PUTIH KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR (Studi Kasus Pada Usaha Bik As Kemplang). Skripsi thesis, Universitas Muhammadiyah palembang.

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Abstract

ABSTRACT Name: Haji Rizki, Student ID: 642022034, "Analysis of the Sharia Business Model for the Kemplang Tunu Business in Pipa Putih Village, Pemulutan District, Ogan Ilir Regency (Case Study of the Bik As Kemplang Business)." This study aims to determine the application of the Sharia business model to the Bik As Kemplang business and identify supporting and inhibiting factors in its implementation. This research uses a qualitative approach with a case study method. Data collection techniques include observation, interviews, and documentation of business owners, workers, and consumers. Data analysis is conducted through data reduction, data presentation, and conclusion drawing using triangulation techniques to test data validity. This research is motivated by the importance of implementing a business model that aligns with Sharia economic principles in micro, small, and medium enterprises (MSMEs), particularly in the traditional food industry such as kemplang tunu. The kemplang tunu (shrimp cake) business in Pipa Putih Village has significant economic potential as a regional culinary specialty. However, its management remains traditional, requiring analysis of its compliance with Sharia business principles. The research results show that Kemplang Tunu Bik As has implemented a sharia business model through adherence to sharia principles, such as avoiding usury (riba), gharar (gharar), and maisir (gambling), as well as implementing the values of honesty, fairness, and transparency in transactions and services. The halal aspect of the product is also met through the use of halal raw materials and a clean production process, although it does not yet have formal halal certification. Furthermore, this business demonstrates social responsibility through engagement with the surrounding community. Product quality is maintained through good raw materials, a structured production process, and consistent taste and freshness. Supporting factors consist of internal elements such as a commitment to halal principles and honesty, the avoidance of riba based financing, and family support as well as external elements, specifically consumer trust. Meanwhile, inhibiting factors include labor limitations (an internal factor) and business competition and weather conditions (external factors) that affect production. Keyword: Sharia Business Model, MSMEs, Kemplang Tunu, Sharia Economy

Item Type:	Thesis (Skripsi)
Additional Information:	Ibu Rina Dwi Wulandari, S.E., M.Si. Bapak Achamd Tasmi, S. Sos.I., M.Pd.i
Uncontrolled Keywords:	Keyword: Sharia Business Model, MSMEs, Kemplang Tunu, Sharia Economy
Subjects:	Pendidikan Agama Islam > Administrasi
Divisions:	Fakultas Agama Islam > Ekonomi Syariah (S1)
Depositing User:	Mahasiswa Fakultas Agama Islam
Date Deposited:	19 Oct 2026 03:25
Last Modified:	19 Oct 2026 03:30
URI:	http://repository.um-palembang.ac.id/id/eprint/37888

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