Muhammad Rafi Harist Prakarsa, NIM. 212018191 (2022) Pengaruh Harga, Distribusi, dan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang. Skripsi thesis, Universitas Muhammadiyah Palembang.

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Abstract

Abstrak Muhammad Rafi Harist Prakarsa/ 212018191/ 2022/ Pengaruh Harga, Distribusi, dan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang. Penelitian ini bertujuan untuk mengetahui 1). Adakah Pengaruh Harga, Distribusi, dan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang, 2) Adakah pengaruh Harga Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang, 3) Adakah pengaruh Distribusi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang,4) Adakah pengaruh Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang. Jenis penelitian yang digunakan adalah penelitian Asosiatif untuk melihat keterkaitan (hubungan atau pengaruh) antara satu variabel dengan variabel lainnya. Sampel dalam penelitian ini adalah sebanyak 100 responden. Data yang digunakan dalam penelitian ini adalah Data Primer dengan teknik pengumpulan data melalui kuesioner. Kemudian teknik analisis data menggunakan Analisis Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara bersama-sama (uji F) ada pengaruh signifikan antara Harga, Distribusi, dan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang. Sedangkan secara parsial/individu (uji T) ada pengaruh signifikan Harga Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang , ada pengaruh signifikan Distribusi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang, dan ada pengaruh signifikan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang. Hasil koefisien determinasi menunjukkan bahwa besarnya sumbangan terhadap perubahan Harga, Distribusi, dan Promosi Terhadap Keputusan Pembelian Sepatu Nike di Kecamatan Seberang Ulu II Palembang sebesar 55,3%, sedangkan sisanya 44,7% disumbang oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Harga, Distribusi, Promosi, dan Keputusan Pembelian. Abstract Muhammad Rafi Harist Prakarsa/ 212018191/2022/ The Influence of Price, Distribution, and Promotion on Nike Shoes Purchase Decisions in Seberang Ulu II District, Palembang. This study aims to determine 1). Is there an effect of price, distribution, and promotion on the decision to buy Nike shoes in Seberang Ulu II Palembang, 2) Is there an influence on the decision to buy Nike shoes in Seberang Ulu II Palembang, 3) Is there a distribution effect on the decision to buy Nike shoes in Seberang District? Ulu II Palembang, 4) Is there any influence of promotion on the decision to buy Nike shoes in Seberang Ulu II District, Palembang. The type of research used is associative research to see the relationship (relationship or influence) between one variable and another. The sample in this study were 100 respondents. The data used in this study is primary data with data collection techniques through questionnaires. Then the data analysis technique used Multiple Linear Regression Analysis. The results of this study indicate that together (F test) there is a significant influence between Price, Distribution, and Promotion on Nike Shoes Purchase Decisions in Seberang Ulu II District, Palembang. While partially/individually (T test) there is a significant effect of Price on the Purchase Decision of Nike Shoes in Seberang Ulu II Palembang District, there is a significant influence of Distribution on the Purchase Decision of Nike Shoes in Seberang Ulu II Palembang District, and there is a significant influence of Promotion on the Shoes Purchase Decision. Nike in Seberang Ulu II District, Palembang. The results of the coefficient of determination indicate that the contribution to changes in Price, Distribution, and Promotion of Nike Shoes Purchase Decisions in Seberang Ulu II Palembang District is 55.3%, while the remaining 44.7% is contributed by other variables not included in this study. Keywords: Price, Distribution, Promotion, and Purchase Decision.

Item Type:	Thesis (Skripsi)
Additional Information:	Pembimbing : 1. Mardiana Puspasarii S.E, M.S.i 2. Gumar Herudiansyah S.E, M.M
Uncontrolled Keywords:	Harga, Distribusi, Promosi, dan Keputusan Pembelian.
Subjects:	Ekonomi dan Bisnis Ekonomi dan Bisnis > Bisnis Ekonomi dan Bisnis > Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen (S1)
Depositing User:	Mahasiswa Feb
Date Deposited:	06 Sep 2022 06:19
Last Modified:	06 Sep 2022 06:19
URI:	http://repository.um-palembang.ac.id/id/eprint/21841

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